We collaborate on future systems through bravery and care
When!When! is a design studio that tests and actively implements ideas and projects on systemic transformation with the goal to slow down our speeding meta crisis, look at simplicity as a tool for innovation and create a beautiful and regenerative life for all.
Even though the climate agenda has been an active topic within international politics since the 70’s, we collectively still don’t see the necessary societal changes needed. As a collective we have all the solutions and technologies needed to restore a better natural environment, but we’re not organising ourselves or using our deep knowledge to prevent temperatures from increasing further. Why is that?
We believe, that at the core of our planetary problems lies vulnerable human ponderings about why we live, what life is meant to be and how that is deeply intertwined with our economic structure. By daring to open up dialogues on economy and emotions, fear and trust, technology and using less resources, but also on hope and how all living things profoundly need each other, we believe we could unlock new possibilities for our shared futures.
Our Services
-
We have many years of expertise in future foresight, global risks and creative opportunities.
-
As consultants we create guidebooks and frameworks for companies, projects and ideas and in relation to their individual situation in both global and local regenerative systems.
We incorporate new economic thinking through:
Board and executive learning
Post growth scenario guidance
New global values & opportunities
-
We help design visual strategies for clients so they can turn into beautiful regenerative individuals and systems with caring longterm perspectives.
FUTURE
SCHOOL
BASED ON DOUGHNUT ECONOMICS IN TOMELILLA , SWEDEN
new project
From a climate crisis perspective we have one big problem, we have overused the planet for individual profits. Now, a large part of our collective efforts to solve that problem is through short term solutions that many of us feel we can control and oversee. Yet, instead we believe most companies today drastically need to get a better overview of all supply chains, both tangible and intangible, and to create plans for not only 50 but even 100 years ahead. We can help you speculate creatively and make preferable plans that can guide your organisations towards desirable futures.
Did you wake up this morning thinking, 'Today I'll try to hurt people around me a little less. By 2050, I aim to hurt them net zero'? - Tove Blomgren
KINDNESS THROUGH SYSTEMIC PLANNING
KINDNESS THROUGH SYSTEMIC PLANNING
Humans are amazing organisms, machines or even algorithms, if you want to use that concept. Our intricate automated bodies not only function in mindblowing ways, but our minds and souls are so vast and so fully impossible to understand that one could say every single one of us walks around with a universe inside our masses of flesh.
How do these billions of universes function together in problem solving? Not always that well.
Dialogues alone are not going to be enough and it is time to be bold and try new ideas. When!When! is a brave group of designers that aren’t afraid of creating system demonstrators that might not work, that might be complete failures or that might turn out to be something for the bin. However, somewhere within all of those tests we might find those extra beautiful projects that can fundamentally change our lives for the better. We’re not afraid of trying.
projects
New school based on Doughnut economy principles
Tomelilla, 2023- 2024
When!When! is creating the strategy on how to build and create a new school fit for 21st century based on holistic views of learning environments and based on the principles of the Doughnut Economy.
The project will work with regenerative perspectives, philosophy, new economic systems and examine broader local and global needs that extend beyond the school building.
ANON
Malmö, Sweden, 2023
An award winning explorative public cultural space about future cities, economy and being human.
By accommodating dialogues on regenerative futures, Anon aims to open up for new innovation, network, pathways and collective joy.
1,5 % Emergency Pledge
Malmö, Sweden, 2023
Emergency Pledge Malmö is a warm invitation to all companies in Malmö to invest into our shared future and a future for the next generation. Through a generous business model of investing 1,5% of the yearly profit to a new fund we can collectively invest into work that tackles climate change. However, the call is not solely focusing on gathering investments for vital projects on climate change. It is just as much about creating a shared vision within a city and creating an inclusive and positive community where we meet, share and discuss common future outlooks.
Mothering Economies - new book
Global, 2024
Care and generosity - mothering - sits at the core of what it means to be human. It is what creates meaningful societies, yet it is often forgotten when it comes to finding innovation and solutions to our shared and global climate crisis. Mothering Economies is a raw and personal exploration by design strategist and architect Jenny Grettve. Through systemic thinking she shares her own perspectives while taking the reader on a journey of philosophy, economy and caring futures with the idea that change sits within our own mindsets. Planned release May 2024.
Course on New Economic Systems
Malmö, Sweden, 2023
A radical and beautiful course on economic systems, their internal relationships and how they can be not only better understood, but also better incorporated into our everyday lives. The course is led by Jenny Grettve and Anna Branten, both experts in systems change, economy and future forecasting.
Profit Chronogram
Malmö, Sweden, 2023
‘Profit Chronogram’, an historic overview and mapping of the past and future of psychological and material use.